PRESS RELEASE
A new enterprise software category is born in Italy:
myMeta’s DXOP (Digital Experience Orchestration Platform) brings the work to the user, not the other way around
According to Everest Group’s recent Viewpoint, companies lose an average of 30 minutes per employee per day due to application fragmentation. The answer is a single orchestration layer that enables “Fluid UX” without needing to modify existing IT systems.
Carmignano del Brenta (PD), June 25, 2026 - The enterprise software landscape is reaching a crucial turning point with the emergence of a new technology category: Digital Experience Orchestration Platforms (DXOPs). Asshown in Everest Group’s latest independent study, titled “The Case for Digital Experience Orchestration Platforms (DXOP): When Work Comes to the User”, the current proliferation of applications and artificial intelligence agents is paradoxically hindering productivity rather than improving it, creating a real “illusion of productivity”.
Today, a knowledge worker typically navigates between 15 and 40 different enterprise applications (ERP, CRM, HCM, messaging systems). This constant context switching and the need to manually reconcile data result in an estimated loss of about 30 minutes per employee per day. For a company with just 500 employees, that means wasting about 57,500 hours per year, with an estimated hidden cost of about $2.8 million.
Whata DXOP is and the Fluid UX revolution
DXOP was created from the experience of the developers at myMeta, an Italian software company founded in late 2019 in Carmignano del Brenta (PD).
“DXOP is a unified technology layer that connects the user experience on the frontend with the intelligence of back-end systems, orchestrating workflows, data,and AI without requiring the replacement or rewriting of existing platforms (re-platforming),” explain myMeta founders Roberto De Rossi, Emilio Orlandini, and Andrea Rubei.
The core paradigm introduced by DXOPs is Fluid UX: the interface no longer changes every time the worker switches applications to perform different tasks, but instead becomes a dynamic surface where actions and data arrive directly in the operational context where the user is at that moment.
“It is the work that comes to the user, not the user who has to remember to open aspecific application in order to carry out certain tasks,” the co-founders add. “The ability to understand the moment, retrieve the right information at the right time, and even suggest solutions is the key to a real increase in productivity”.
Unlike traditional automation systems or Digital Adoption Platforms (DAPs) focused on a single interface, DXOP stands out through five key characteristics:
- Zero-footprint deployment: Works natively through the browser without extensions or desktop agents.
- No disruption to core systems: Preserves investments in platforms such as SAP, Salesforce, or Workday by using them as headless engines.
- Vendor-agnostic AI orchestration: Coordinates AI agents distributed across different ecosystems (Microsoft, SAP, Salesforce, etc.) in a single flow.
- Native data governance and control: Does not store persistent business data, integrating audit and policy controls in real time.
- Infrastructure flexibility: Can be applied equally in cloud, on-premises, or hybrid environments.
Mainbusiness use cases
The flexibility of DXOPs makes it possible to optimize cross-functional processes in several key business areas:
● Finance & Procurement (Source to Pay): Unifies the experience of budget approvals and purchase order (PO) creation. Forexample, a buyer can complete a complex approval involving Coupa, SAP S/4HANA(under Clean Core constraints), and Workday directly from a single contextual interface, drastically reducing cycle times and non-compliance risks.
● Human Resources (Hire to Retire & ManagerSelf-Service): Transforms heavy or fragmented HR processes into guided journeys. Managers can handle employee onboarding or career progression approvals by viewing aggregated data and attrition-risk alerts directly intheir intranet or primary platform, reducing manual effort and duplicate data entry.
● Sales & Customer Service (Quote to Cash): Enables the creation of unified commercial workspaces where CRM data, price lists, and inventory availability come together. Price exceptions are intercepted and approved through integrated policy logic, avoiding constant email exchanges with Finance.
● IT & Service Desk: Reduces support ticket volume by enabling self-service resolution flows that show the right guidance at the exact moment the user encounters a block or confusion in an application.
Value that accelerates over time
The DXOP economic model offers a concrete, short-term alternative to costly and risky multi-year ERP migration or IT consolidation projects. By enabling gradual rollout by individual use case, return on investment (ROI) is unlocked from the early phases of transition and then accelerates progressively as orchestration expands to adjacent workflows.
“The future of artificial intelligence in the enterprise will not be defined by how intelligent systems become, but by how effectively that intelligence is orchestrated, governed, and executed in real work. With the birth of the DXOP category, that future becomes operational.” concludes a CIO interviewed in Everest Group’s report.
“Enterprises have spent years adding more applications, more automation, and now more AI,” said Era Singh, Practice Director, Everest Group. “But employees are still doing the hard work of stitching everything together. DXOPs matter because they shift that burden away from the user. They bring the right context, action, and intelligence into the moment of work, which is where productivity actually get sunlocked.”
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*Everest Group is a leading global research and strategic advisory firm focused on applying technology innovation and business processes. The viewpoint “The Casefor Digital Experience Orchestration Platforms (DXOP)” was published in May 2026 and was partially supported by myMeta.
About myMeta Software
myMeta Software is the Italian software company that invented the Digital Experience Orchestration Platform (DXOP), a new software category designed to help organizations overcome the fragmentation of digital processes, simplify work, and transform the user experience without replacing existing systems.
Press contacts: Stefano Cassola
stefano.cassola@outlook.it
Mobile: +39.335.1247351
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