Our Mission

At myMeta we help our clients to become proficient with their use of technology to protect their most valued asset – their customers.

With our business expertise and our industry leading DAP technology, we are helping transform any company to compete in today’s business environment.

myMeta Software's solutions span the major platforms driving today's enterprise businesses including: SAP (Successfactors, Concur, S/4HANA), Workday, Oracle, Salesforce, and major CRM and HCM platforms.

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myMeta is a
Digital Adoption

myMeta began in Italy as a center of excellence for innovative Digital Transformation solutions. The company and its solutions have quickly taken off and have grown globally with offices and customers now spanning five continents.

Digital has changed the speed, expectations, and inspirations for several business transformations that need to embrace a true Human Experience to be executed. With over three decades of experience in Digital Innovation and UX design, we developed a Digital Adoption Platform that empowers organizations to create a better experience for every user, to ensure the ROI of every technology investments, helping executives to grow their businesses and streamline their processes.

We empower business leaders to realize the promise of technology in today's growing and often overwhelming digital world. Through myMeta Software’s guided cross platform workflows, engaging UI and UX, usage insights, and automation, employees are more efficient, executives have better visibility into digital usage, and organizations achieve the full value of their applications to empower digital transformation.


myMeta Team

myMeta was founded in 2019 driven with a mission to create technology that focused completely on the employee. Our founders began their more than three decades of software experience as part of Successfactors focusing on HR development, giving them an in-depth, unique understanding of integrating enterprise technology focused on the employee experience.

Our team is comprised of experienced and passionate people, with strong roots in UX design and the gaming world. Our mission is to bring our expertise innovating Digital Adoption to our customers eco-system, making the experience of your users engaging, tailored, and flawless. We created myMeta to become the second skin of any enterprise software or web application. myMeta is an independent and autonomous layer delivering a unique digital adoption experience, that just works.

Team Member
Andrea Rubei
Chief Executive Officer

Andrea brings global leadership experience from Microsoft, BroadVision, and Cisco. Former Chief Operating and Marketing Officer of Microsoft (MSFT) Portugal, Andrea Rubei is a high-tech global executive with more than 25 years of experience in the IT sector with HP, Cisco, Broadvision and Microsoft. His aggressive leadership and cross-cultural competency is driving myMeta to maintain high standards of quality and excellance.

Team Member
Emilio Orlandini

Emilio brings tremendous domain expertise and product and sales depth to myMeta having held senior leadership roles with Accenture, Allos, SAP, and BroadVision. His journey in the HR Innovation world began in 2007 by opening operations in Italy for American Start-up SuccessFactors which later became SAP / SuccessFactors. In 2014 he joined Allos to open the American branch and then became General Manager in 2016. In 2020 he became a founder and Managing Director in myMeta.

Team Member
Roberto DeRossi
Chief Product Officer

Roberto brings great technical depth and subject matter depth from his experience at Allos where he focused on HR innovation.

Giovanni Iacobelli

myMeta allowed us to adopt and to adapt SAP Concur and Trainline, to fulfill our requirements and to drive learning-in-the-flow and engagement.

Giovanni Iacobelli

Head Digital HR & Business Process Framework, Telecom Italia

Recognized as a leader

As the leading digital adoption layer we're proud of the positive impact we make to our customers. Our platform, team, and business have all been recognized by these industry awards.

CIO Review Awards
Gartner Reports

Market Guide for Digital Adoption Platforms, 2022
Hype Cycle for the Future of Applications, 2022
Hype Cycle for Digital Workplace Applications, 2022
Hype Cycle for Human Capital Management Technology, 2022
Innovation Insight for Digitally Enabled Diversity, Equity and Inclusion, 2022
Hype Cycle for CRM Sales Technology, 2022

CIO Review feature article

Find out more about our recent award successes.

myMeta Milestone's

Company Founded

myMeta opens center of excellence for innovative Digital Transformation solutions in Italy

Channel Partner Sales Begin

Partnerships with top tier System Integrators opens a new sales channel.
myMeta takes on global brand name clients and large scale enterprise implementations.

Open US Headquarters

BroadVision Group ($26B market cap) invests in myMeta and joins the Board of experienced global executives.

myMeta recognized as a leader by Gartner

myMeta recognized as a leader in no less than six Gartner reports

myMeta adds more sales and support offices across Europe and Japan

myMeta expands physical locations in Europe to include France, Spain, Portugal, and Italy, and adds a Tokyo location in Japan

myMeta Academy

myMeta launches myMeta Academy for partners and customers

We are driven by innovation and collaborate constantly